about the company
TrueStep Productions, Inc. is a multifaceted consulting and artist-management company specializing in the electronic music industry.
Operating from Los Angeles, TrueStep Productions supports clients across the US and internationally.
The company’s core services include the management and career development of internationally active DJs and recording artists, providing expertise in strategy, A&R guidance, branding, live performance planning, and release management.
TrueStep Productions also consults for businesses seeking curated music solutions, such as event playlists and custom music commissions for media projects. TrueStep has a strong performance history of assembling and managing teams of songwriters, producers, and creative professionals.
TrueStep Productions contributes to industry education & supporting the next generation of talent with regular presentations at institutions including USC, UCLA, Princeton, Winter Music Conference Miami, Amsterdam Dance Event, and Musikmakarna Sweden, sharing professional insights with emerging artists, producers, executives, and songwriters.
services
Artist Management
TrueStep Productions provides representation and career coordination services for recording artists and touring performers. Activities include release planning, performance scheduling support, and long-term career development strategy.
Release & Label Strategy
The company supports music releases from planning through execution, including A&R coordination, metadata organization, distribution scheduling, and digital platform positioning across major streaming services.
Creative & Brand Consulting
TrueStep Productions advises artists and music companies on branding, positioning, and audience development, including campaign planning, visual direction, and project rollouts.
Music Business Advisory
The company offers operational and strategic consulting for music industry professionals and organizations, assisting with workflow structure, collaboration coordination, and business process development.
Curated Music & Media Projects
TrueStep Productions consults on curated music solutions for events and media productions, including playlist development and coordination of custom music commissions with producers and songwriters.